The problem with spending more time on social media than talking to people in the real world is the skewed view of reality one is left with. Spend all day on Twitter, and soon you’ll think everyone is stupid all the time. Overreacting and hysterical before second breakfast of vegan sausage. Washed down with soy lattes. Except what happens on the Internet doesn’t always translate to real life. Like people hating guns. Like people demanding gun control now. Regardless of how actual Americans think about guns, denim giant Levi Strauss, headed by CEO Chip Bergh, decided going all in on #GunControlNow is more brilliant than selling ultra-low rise jeans to Tess Holliday’s fluffy demo.
As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously.
Your company sells pants, bro. Climb off your moral high horse, cowboy. Besides, serious equestrians don’t ride in jeans. That inseam is a b!tch.
While taking a stand can be unpopular with some, doing nothing is no longer an option.
That’s why Levi Strauss & Co. is stepping up our support for gun violence prevention. You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us—all generations and all walks of life.
Americans shouldn’t have to wonder what size they wear across different jean manufacturers. I demand equality in sizing. I demand a comfortable inseam. I demand Levi’s take a better look at women who lift and provide pants with ample room for powerful thighs while creating a waist that’s at least smaller than a minivan.
Most Americans don’t live in fear of gun violence. Twitter Americans hashtag from coffee shops in hopes of sounding woke to other Twitter Americans who just can’t even. They engage in online outrage to overcompensate for personality deficiencies.
America was founded on freedom, long before the 1849 gold rush where Levi Strauss first took hold in American culture. One of our freedoms is the right to keep and bear arms, as stated in the Second Amendment. To my knowledge, no draft of the Bill of Rights ever asked a company that manufacturers denim to try and limit the Second Amendment right of Americans. Likely because Jefferson and the gang thought the right to keep and bear arms was more important than a jean company with an overinflated sense of importance.
So how is Levi Strauss trying to interfere with your right to a gun? It’s threefold. Firstly, the company is starting its own fund called “Safer Tomorrow Fund” which is just a pile of money to go toward groups looking to stop #GunViolenceNow.
Second, I’m proud to announce that Levi Strauss & Co. is partnering with Everytown for Gun Safety and executives including Michael Bloomberg to form Everytown Business Leaders for Gun Safety, a coalition of business leaders who believe, as we do, that business has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country. I encourage every CEO and business leader reading this to consider the impact we could make if we stood together alongside the broad coalition of concerned parents, youth, elders, veterans, and community and faith leaders who are committed to shaping a safer path forward.
Right, Everytown and Michael Bloomberg.
The third part of Levi’s plan is to up the employee donation matching to the Safer Tomorrow Fund.
The rest of Bergh’s letter is the same repeated rubbish from “It’s common sense, though” gun-control loons. You can go read the full letter for yourself, but it really is the same nonsense we’ve debunked so many times, it’s getting a little tired. Like: Top 5 Gun Control Myths Debunked!
Levi Strauss, like Nike, is free to make whatever marketing choice it likes. It’s free to donate to whatever cause it likes. I’m just thankful Levi’s CEO is advertising their support of gun control in such a transparent manner. I haven’t personally owned Levi jeans in years. While they used to be the standard in denim leg prison, they’re no longer king of the pants.
Levi Strauss made a choice. Now you’re free to make yours.