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The Ratings Are In After Three Months of David Hogg Boycotts — Ingraham Just Keeps Winning

In the second quarter of 2018, Fox News host Laura Ingraham continued to see rising ratings despite losing advertisers and facing some backlash from critics like Parkland survivor David Hogg.

But despite the attacks, Ingraham had her best quarter yet with an average of 2.654 million total viewers from April to June. Her show, “The Ingraham Angle,” ranked among the top four cable news programs for both total viewers and the key 25-54 age demographic.

Hogg announced his boycott at the end of March, apparently in an attempt to spite Ingraham for teasing him about his lack of college acceptances:

According to Nielsen data, Ingraham saw a nearly 10 percent increase among that demographic — rising from 503,000 in the first quarter to 544,000 in the second quarter of 2018.

Those numbers put Ingraham ahead of her colleague, Fox News host Tucker Carlson, as well as MSNBC’s “The Last Word with Lawrence O’Donnell.”

In June, Ingraham faced intense scrutiny after she likened child migrant housing to summer camps. Hogg apparently felt so strongly about the issue that he issued yet another boycott:

While it may be too early to tell how those comments will affect her show’s ratings, June was Ingraham’s highest-rated month since the program premiered toward the end of last year.

As IJR previously reported, Hogg’s boycott — although targeted at advertisers — didn’t seem to impact Ingraham’s ratings. If anything, his criticism appeared to attract viewers.

When Ingraham returned to a vacation she took following Hogg’s comments, she saw an increase of nearly 1 million viewers.

During the week before Hogg’s boycott, she attracted an average of 2.174 million viewers. Ingraham grabbed an average of 3.099 million during the week she returned.

In the month immediately following Hogg’s boycott, Ingraham got her highest-ever ratings for the 25-54 age demographic at that time. She also garnered an average of 2.5 million viewers in April, placing her among the top four cable news programs for that month.

It’s unclear why exactly Ingraham saw that success amid so much criticism, but she responded to the boycott with a stinging defense.

“OK, well, keep demonizing me. Go. Bring it on,” Ingraham told her critics during her radio show in April. She also blasted her former sponsors for giving into the “mob.”

7 Comments

7 Comments

  1. BA

    July 4, 2018 at 11:36 am

    Hey David Hogg your 15 minutes is up you FAKE POS LYING scumbag little prick – You werent even in school the day of the shooting. FAKE NEWS FAKE NEWS FAKE NEWS.

    George Soros and Democrat party fraud

    If I ever see the little basturd he will get punched in the face…I WILL NOT GIVE UP ANY GUNS AND NOT ONE BULLET….

  2. Jose Rivero

    July 4, 2018 at 12:18 pm

    Just read BA & his comment about as he called “BASTURD” David “Hog” … EXCELLENT !!! & also read his other about George Soros & Democratic Party Fraud with their FAKE NEWS – FAKE NEWS – FAKE NEWS Propaganda machine.

  3. Ron Brooks

    July 4, 2018 at 8:34 pm

    Just imagine what that moron could accomplish if he took all that time and energy he wastes tracking the list of advertisers with the shows he doesn’t like, and apply it to something useful, like maybe a damn job.

  4. J. Fleming

    July 4, 2018 at 8:54 pm

    Ron Brooks: I’ll be surprised if he will be able to land a job with any one because of all the hate he espouses…have pity on him….it may be difficult for him to get into a good college/university also. Who in their right mind would either admit him or hire him….pity be on him…he is truly desperate and sad. No, I don’t like him or what he stands for, but i pity him.

  5. Nancy

    July 4, 2018 at 10:44 pm

    Dude is a nut job!

  6. Sue

    July 5, 2018 at 1:08 pm

    David Hogg is a narcissistic, psychopathic, sociopath, in training, he has a mirror and poster of HITLER hanging on his ceiling above his bed.

  7. Mary

    July 5, 2018 at 1:51 pm

    Yes,hog is a nut case
    I am 88years young and I stay awake late to watch
    Laura’s show. I do not follow boycotts .

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